Salim Al Rashdi
Senior Operations Manager
Sales Operations · Process Excellence · Team Leadership
Accomplished senior operations leader with 21+ years of experience managing large-scale business operations, multi-channel sales networks, and high-performing teams within a Fortune-500 telecommunications environment. Demonstrated expertise in operational strategy, process re-engineering, KPI governance, budget management, and quality assurance. Recognised for building cohesive teams, driving continuous improvement, and delivering enterprise-wide transformation projects from conception to completion. Brings a unique combination of operational depth and commercial acumen to lead businesses through complexity, growth, and change.
Corporate Operations Performance Summary
Professional Skill Framework
Core Competencies & Leadership Capabilities
21+ years of executing telecom growth, budget controls, and change models. Segmented for quick indexing.
Operations Strategy & Planning
Defining and translating corporate standards into actionable operational targets.
Team Leadership & Development
Managing large direct teams, implementing professional coaching, PDPs, and performance cycles.
Process Design & Re-engineering
Redesigning workflows to streamline resource utilization and remove operational logjams.
Budget & Resource Management
Formulating annual department budgets, and ensuring optimum cost efficiency during deployment.
KPI Governance & Performance Mgmt
Formulating, cascading, and monitoring functional frameworks for performance accountability.
Multi-Channel Sales Operations
Supervising retail channels, indirect agents, store logistics, and dealer networks.
Quality Assurance & Control
Administering strict SLA audit controls, stock reporting, and field compliance programs.
Project & Programme Management
Driving large-scale technology deployments and complex cross-functional implementations.
Change Management
Leading organizations safely and effectively through systemic shifts and digital adaptations.
Vendor & Contract Management
Supervising critical material and software vendors, service SLAs, and supply-chain partners.
Stakeholder Engagement
Engaging and liaisoning with top-tier executives, government partners, and regulators like the TRA.
Reporting & Business Intelligence
Developing end-to-end operational reporting dashboards utilizing modern BI ecosystems.
Professional History
21 Years of Continuous Leadership Growth
Salim's journey demonstrates deep corporate loyalty, high execution metrics, and continuous department scaling from critical consumer operations to senior executive directives.
Department Head – Sales Operations
- Directed end-to-end sales operations for Ooredoo Oman (one of Oman's largest telecoms operators), overseeing four critical departments: Communications, Store Operations, Indirect Channel Operations, and Quality & Project Management.
- Led, coached, and developed a tier-1 team of 21 direct reports, implementing structured Performance Development Plans (PDPs), quarterly appraisal programs, and key leadership progression trackers to empower a high-efficiency culture.
- Designed and structured the department-wide KPI governance framework, introducing transparent benchmarks and modern reporting architectures to coordinate and monitor delivery.
- Formulated and defended the multi-million sales support operations budget, leveraging optimal resource balancing and cost-benefit assessments.
- Cascaded corporate strategy goals from the Annual Operating Plan (AOP) down into granular, actionable project tracks with rigid milestone schedules.
- Spearheaded process transformation procedures across physical and indirect channels, reducing structural bottlenecks and improving team performance indices.
- Supervised system structures for dealer channel commission payout mechanisms, improving accuracy, validation metrics, and strategic synchronization.
- Led the foundational Digital Transformation Project, coordinating cross-functional teams to modernize core sales tools, improving customer processing velocity.
Senior Manager – Sales Processes, IT & Operations
- Sustained healthy year-over-year operational growth through comprehensive oversight of store process design, indirect distribution channel strategy, and long-range operational plans.
- Appointed as Product Manager for the high-end Oman Credit Bureau (Mala'a) complex ledger system integration—delivering a critical, high-impact compliance mechanism perfectly on time and within target specifications.
- Appointed as Ooredoo's Single Point of Contact (SPOC) with the Telecommunications Regulatory Authority (TRA) for compliance, establishing a transparent regulator-operator partnership.
- Designed and launched a modern operational reporting infrastructure, which loaded real-time metrics tracking channel stock volumes, agent logs, and transaction KPIs.
- Addressed supply chain inefficiencies by redesigning store inventory forecasting protocols and replenishment schedules, successfully eliminating chronic stockouts.
- Maintained 100% SLA compliance for sales-support trouble tickets, introducing structured queues with multi-tier traceability and resolution matrices.
- Directed routine physical and digital audits across Ooredoo channels, achieving outstanding inventory and asset precision.
Senior Administrator – IT Applications & Operations Support
- Managed day-to-day service desk and backend applications support, securing 99.9% uptime for business-critical core sales platforms.
- Reduced outstanding ticket backlogs by planning root-cause analysis audits and designing permanent script fixes for application errors.
- Oversaw database access rights, configurations controls, and software release cycles, satisfying strict internal audits and customer privacy frameworks.
Sales Store Manager
- Consistently exceeded monthly retail store sales quotas by introducing effective local territory marketing plans and customer engagement processes.
- Managed physical store assets, cash handling registers, stock vaults, and safety plans, scoring top grades in random corporate audits.
- Prepared and coached individual staff, leading store teams to achieve highest retail execution score honors in the region.
Customer Service Agent
- Delivered premium consumer service, resolving tier-1 and tier-2 customer inquiries and disputes with maximum resolution rates.
- Commended multiple times for exceptional empathy and speed in customer service index reviews.
Selected Case Studies
Notable Projects & System Integrations
A review of enterprise infrastructure projects leading automated workflows, digitizing multi-channel sales pipelines, and maintaining system conformance keys.
Digital CRM Transformation
Coordinated cross-functional departments to completely overhaul and replace the legacy enterprise CRM, migrating core Ooredoo Oman workflows to modern UI systems that enhanced operational velocity and reduced agent response delays.
Oman Credit Bureau (Mala'a) Integration
Directed technical architecture designs and regulatory alignments as Product Manager to embed Mala'a system queries into Ooredoo's activation portal on schedule, providing instant credit scoring checks for consumer post-paid signups.
Sales Incentive Automation
Spearheaded the design and deployment of automated incentive engines, automating previously manual operations. Scaled accuracy, trimmed audit latency to near-zero, and automated commission structures for hundreds of dealers.
Sales POS & Inventory Overhaul
Launched an optimized POS-linked supply scheduling script that resolved recurring retail supply blockages, tracking store demand profiles and automatically replenishing product lines efficiently.
WiMax / 4G / 5G Network Rollout Operations
Coordinated distribution operations and retail promotional launches across Oman, facilitating seamless transition for millions of users to high-speed broadband connections.
Pay+ Mobile Payments Logistics
Collaborated on operational enablement for Pay+ (Oman's leading digital wallet solution) across our direct merchant channels, expanding digital transaction adoption.
Academic Background
Structured degree programs and business administration
Project Management
2019 – 2022Bachelor of Business Management
2013 – 2015Diploma in Accounting
2000 – 2003Volunteering & Community
Giving back using specialized web advisor systems
Webmaster
2006 – PresentWebmaster & Technical Advisor
2017 – PresentLanguages
Corporate communication capacity
Professional Credentials
Certified business leadership and digital workflows
Field Sales Management
LinkedIn Learning
Implementing Change Effectively
LinkedIn Learning
Leadership Principles for Emerging Leaders (Bill George)
LinkedIn Learning
Creating a Culture of Collaboration
LinkedIn Learning
Digital Transformation
LinkedIn Learning
Jeff Weiner on Leading Like a CEO
LinkedIn Learning
Technology Stack & Automation
Enterprise operational tools & automations
Business Systems
Process Automation
Get in Touch
Let's Build Something Excellent
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Reach out directly via secure telecom lines or the response desk.
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